At the beginning of this month Volkswagen have launched their new commercial for the….2012 Passat!

Rather odd story about a child dressed as Darth Vader who uses the Force when he discovers the new car, parked outside a house in the driveway.

Surrealistic of course! But, is it good enough to sell a car. There is a(kind of) gap between fiction and reality, we all know that!

What could be the next marketing theme? Erm…why not a commercial for all new vans or even used vans featuring the A-Team?

Hopefully the “creatives” will have more inspiration for the next campaign!

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