When wrapping a parcel for a birthday, or any other celebration like Christmas or Easter…it is a kind of pleasure to wrap the present(s) carefully, even if the person will destroy the surrounding paper when opening the packet(s).

The look of the finished product should be appealing  – almost hiding the beauty of its content behind that colourful paper.

So, we just found something rather cool and slighty arty without being pretentious.

It is called “Universal Wrapping Paper”: crossword puzzle has text for every possible holiday you could think of!

The Design and art direction is by Fabio Milito.

A great idea which features in his “2009” section…simple and effective but mainly…useful!