It is rather common when going into a coffee shop, bar, pub or restaurant to see paintings or photos hanging on the walls.

Usually these artworks are supplied by local artists, who want to have their creations seen, displayed and hopefully sold to the member of the public.

However, it is never that easy to sell in such places – I tried myself.

What I noticed is that people like to go to social venues to have fun and almost ignore (unvolontary) what is there for sale!

It is as if what is there for their eyes is actually part of the décor and consequently and unconsciously invisible.

However, it has to be something off the hook to attract the attention: seascapes, sunsets or morning mist shots are too common.

And the other main important thing: the price!

Hard to put the right tag on a work featured in a pub! It is not a gallery – so people don’t think that it is possible to buy the work.

It is a catch 22 situation. A cheap amount could mean not a good quality finish and too high would be rejected straight away, simply because it is a venue not exactly dedicated to art.

So, when today we heard that Edvard Munch‘s “The Scream” sold for $120 million (£73,921,284) at Sotheby’s– it said a lot really.

The buyer’s name was not released. The price includes the buyer’s premium, an additional amount the buyer pays the auction house. source: artdaily.org

The odd thing though is that Munch created several versions of that particular painting – 4 versions in fact!

However, an auction house is THE place to trade and bid on several lots – sometimes reaching incredible prices.

According to a book titled “The $12 million stuffed shark” – based on Damien Hirst‘s shark – estimate prices can sometimes double or triple – it is an estimate not a precise forecast.

However, future bidders need to be constantly comforted and re-assured that what they are going to buy is worth it. Afterall, such purchases can be seen as alternative investments.

Art galleries are financial institutions comparable to a private bank, but the piece on display represents bank notes (with one exception – see image below) – and this is probably why that an image in pub is maybe not considered seriously as an original and/or underground art,  or with a real potential to make a profit when reselling it – whatever the media.

The Wall Of Money By Hans-Peter Feldmann

The Wall Of Money By Hans-Peter Feldmann

Nowadays, art has changed and is taken more seriously – too seriously say some!

If you want to be invovled in real art it is obvious that investment banking is something necessary in order to play with the big boys. But, a local artwork could be as valuable in your heart because you personally know the artist, the story behind the photograph or it just caught your eyes when you were waiting for your friends to turn up for a specific celebration.

So, the best advice (maybe): keep your eyes away from your touchscreen for a while and check the surrounding walls, you could discover something really different!

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