By now we do know that coffee shops and espresso bars have changed from the basic place to have a quick hot drink to a social meeting place.

Customers like to spend time in such places either before or after work – even during their lunch break. The main idea is to forget the daily stress and “recharge the batteries”.

Most places do have daily newspapers. According to the available space, there is even a kind of little library/bookshop corner.

It can go one step further as well: coffee table books. Great quality items, usually related to food and drink, music, fashion, design and coffee.

Coffee table book

Coffee table book

In general these books have been given by the owner or the barista as well. It is a good way to recycle and re-use what would go into the bin.

Customers always like to go through some kind of visual treat, whatever the publication date.

Nowadays, anything related to aesthetic is a win: the image is the first thing that people see and usually make their mind up too.

It works in retail and fashion. How many times in fact, individuals are buying shoes or clothes because the colour and shape are appealing. However, it doesn’t mean that it will be easy to take care of it.

There is an instant welcoming feel when such products are on shelves or tables. In other words it creates a natural harmony – it is neither too cluttered nor too clinical. Finding the right balance in a business is rather important.

More and more coffee places are going for the warm/simple and cosy décor!

This trend is also adopted by publisher. As a prime example Bare magazine/journal.

Bare issue 1 - Death of a dead man by Bastian Gunther

Bare issue 1 – Death of a dead man by Bastian Gunther

…Holding Bare magazine in your hands or flicking idly through it on the tube, you’d be forgiven realising that there was something different about it without being able to put your finger on exactly what that is. Printed on heavy uncoated stock and without a single retouched photograph between its front and back pages, the difference is subtle, but it’s there… Source

Bare issue 1

Bare issue 1

Overall, it seems that layout and graphic design of the actual printed/published edition or issue (whether hard copy or digital) are what potential readers are looking for. Check some book covers by Astrid Stavro HERE.

Graphic design and typography by Astrid Stavro

Graphic design and typography by Astrid Stavro