Archives for posts with tag: craft

A short video by Voortex Productions – the skills required to deliver craft coffee!


The coffee culture is on the rise. Coffee shops and espresso bars are the new social places to meet and work (WiFi connection being almost everywhere). There is initial a trend of people a coffee drinker maybe because of all the subtelties in the aroma and flavour?!

Drinking coffee is also a lifestyle.

You are what you drink…remember this?

In the past, there were lager, bitter and ale drinkers. The price of of pint of beer is gone through the roof. Alcohol is also restricted when you have to take the road. The new alternative being caffeine. It keeps you awake, helps to concentrate (sometimes) and is a stimulant. Overall a winner for the wallet, the well-being and finding a right balance when it comes to working positively.

Price of Pint of Beer infographic

Price of Pint of Beer infographic

But can we (or should we) categorize coffee drinkers? Let’s have a look at the most popular ones.

1/ Americano: a double shot espresso and hot water – generally black but with a dash of milk for some. Those are for the ones who are after “just a coffee” – in a hurry and willing to have that coffee hit with no hassle. It can’t go wrong.

2/ Cappuccino: foundation of a double espresso with steamed milk and that froth to end the beverage. The chocolate sprinkles are sometimes requested, because it looks good – but for a coffee gourmet this is irrelevant. A kind of long drink ideal when meeting with friends or colleagues.

3/ Latte: in other words espresso with warm and little frothy milk (way less than a cappuccino…or it would be one). This drink is generally ordered by customers who are looking for something really hot served in a mug so they can hold it too. Practical on the way to work or during lunch break to “escape” the stressful day. Rather comforting with a piece of cake or toasty.

4/ Flat white: a new comer – smaller cup with a double ristretto and just warm enough milk (not hot), delivering a smooth coffee that the client could drink instantly without any burning feeling. The milk temperature and texture being the essential factors to get the perfect flat white. Younger generations are after such recipe…some say “this is a hipster drink” – no comment on this front.

Flat white in Acme cup

Flat white in Acme cup

Coffee fans/experts shouldn’t be assimilated as snob or arrogant: they just like the drink to be made correctly according to the rules. No sugar would be added to the ordered cup. This would almost be seen as a sacrilege. As prime examples, no lemonade would be added to expensive red/white wine – no extra should alter the original aroma/taste – simple as that!

Nowadays, it seems to be the norm to ask for supplements on everything. When people purchase a bicycle they want “free” accessories added because the initial cost is high – a helmet or front & back lights will do. This pattern is also present when it comes to catering (food and drink) people want to get as much as possible bits from cinnamon to ketchup, mayonnaise…etc, even if left on the table when leaving. It is the want rather than the need. In these particular cases the “less is more” attitude should be chosen, in order to appreciate the full flavours released by the ingredients when reaching our taste buds. Quantity doesn’t win anymore…quality comes first.

A similarity when watching TV programmes related to properties: why do people want huge bathrooms or bedrooms – isn’t the living area a space to focus on?

The main and ongoing question applicable for everything: what are you expecting from a specific service/product/space?

The first words to come up: good – meaning durable, solid which is after all quality!

It is obvious that investing your cash in an estate is a serious matter – it can’t be compared with buying a daily crafted coffee – or can it? When you think that the average price of coffee is about £2.50… and if you fork out this amount 5 times a week for let’s say 11 months, the total amount dedicated to the brew could be around £550.00!

Being “addicted” to coffee requires solid finances, but it brings this unique feeling and almost privilege of belonging to a specific group of individuals who appreciate first class beans, extraction and ratio…without being too pedantic.

UK and the love for coffee - infographic

UK and the love for coffee – infographic

 Click on image for larger version

Specialty coffee: it has to be craft, artisan, freshly made and prepared with “attention to details” (i hate this expression, but that’s how it is).

Making things right is what will make a great cup of coffee and this goes from the quality of the coffee bean, the way it is roasted but also the water quality – as mentioned very clearly in an article by Colonna and Smalls HERE.